The data intelligence tool

Your CRM knows more than it’s telling you

The tool layers predictive intelligence on top of the database you already have — no migration, no rip-and-replace. It reads your donor history and tells you who to call today, who is quietly leaving, and who you haven’t met yet.

See it on your own data

Laptop on a desk showing a donor-analytics dashboard

Lead with your data

Your CRM: Hidden Value

DATA

Your Key Driver

  • To Decide
  • To Pivot

You have a CRM full of names, giving histories and emails. In today’s fast-changing fundraising landscape, your database must be a launchpad for actionable, revenue-generating strategies.

Without predictive data intelligence, you’re missing crucial signals.

Top-Tier Capacity

Uncover individuals with substantial giving potential

Upgrade Donors

Move proven supporters into higher contribution tiers

New Prospects

Connect with qualified prospective donors with strong mission alignment

Lapse Risk

Spot disengagement early and win back donors before they lapse

Your CRM

Hidden major donors

Stop finding out six months late

Static databases go stale the day you export them. The tool re-reads your records against life events, giving capacity and behavioral shifts, so supporters whose circumstances have changed reach your development team instead of sitting unnoticed.

  • Life events and public wealth signals
  • Giving capacity movement, up and down
  • Engagement and behavioral trend shifts

Predictive scoring engine

Every record gets a score you can sort by. Know exactly who to call today, who is at risk of leaving, and who is ready to upgrade.

Lapse-risk alerts

Silent churn surfaces as a flag, not a year-end surprise. Re-engage while the relationship is still warm.

Ask-amount guidance

Wealth indicators translate into a suggested range, so the ask matches the capacity instead of guessing low.

New prospect discovery

Find the donors you haven’t met yet

Prospect research eats hours and often produces cold names. The tool works the other direction: it starts from what your best current donors have in common and finds warm, high-affinity leads that match your mission.

Your team spends its time building relationships with people who are already likely to say yes — instead of qualifying strangers.

Ask about prospect discovery

Mission affinity modeling

Leads scored on how closely they resemble the donors who already give to you.

Warm-path identification

Surfaces where an existing relationship in your network can open the door.

Capacity screening

Filters out names who look promising but cannot give at the level you need.

How it fits

No New Software to Buy —
Compatible with Your Current CRM

No migration project, no retraining your team on new software. We connect to your existing system, clean and standardize what is there, and hand the intelligence back in a form your staff already knows how to use.

Connect

We integrate with your CRM and take a read-only look at your historical records.

Clean

Duplicates merged, formats standardized, gaps flagged — before any modeling runs.

Score

Predictive models append scores, capacity ranges and risk flags to every record.

Request your data health check up

“Data is currency. But like any currency, it yields zero return if left sitting in a vault.”
David Galvin, Decision Intelligence Lead

A score is only useful if someone acts on it. That is where the consulting side comes in — see how strategy turns scores into gifts.

Ready to see what your database is hiding?

Let us run a preliminary analysis on your current database to identify immediate low-hanging major gift opportunities.

Book 15 minutes