The data intelligence tool

Your CRM knows more than it’s telling you

The tool layers predictive intelligence on top of the database you already have — no migration, no rip-and-replace. It reads your donor history and tells you who to call today, who is quietly leaving, and who you haven’t met yet.

See it on your own data

What you actually see

One ranked view of who to work next

Portfolio value, lapse-risk alerts, predictive scores and revenue trend — in a single place, refreshed as the underlying data changes.

Illustrative view. Figures and names shown are examples, not a client’s data.

01 — Real-time donor updates

Stop finding out six months late

Static databases go stale the day you export them. The tool tracks life events, giving capacity and behavioral shifts automatically, so a change in a donor’s circumstances reaches your development team while it still matters.

  • Life events and public wealth signals
  • Giving capacity movement, up and down
  • Engagement and behavioral trend shifts

Predictive scoring engine

Every record gets a score you can sort by. Know exactly who to call today, who is at risk of leaving, and who is ready to upgrade.

Lapse-risk alerts

Silent churn surfaces as a flag, not a year-end surprise. Re-engage while the relationship is still warm.

Ask-amount guidance

Wealth indicators translate into a suggested range, so the ask matches the capacity instead of guessing low.

Portfolio views

Each gift officer sees their own ranked list — who to work this week, in priority order.

02 — New prospect discovery

Find the donors you haven’t met yet

Prospect research eats hours and often produces cold names. The tool works the other direction: it starts from what your best current donors have in common and finds warm, high-affinity leads that match your mission.

Your team spends its time building relationships with people who are already likely to say yes — instead of qualifying strangers.

Ask about prospect discovery

Mission affinity modelling

Leads scored on how closely they resemble the donors who already give to you.

Warm-path identification

Surfaces where an existing relationship in your network can open the door.

Capacity screening

Filters out names who look promising but cannot give at the level you need.

Exportable lists

Results flow back into your CRM so your existing workflow doesn’t change.

03 — How it fits

It works with the CRM you already pay for

No migration project, no retraining your team on new software. We connect to your existing system, clean and standardize what is there, and hand the intelligence back in a form your staff already knows how to use.

Connect

We integrate with your CRM and take a read-only look at your historical records.

Clean

Duplicates merged, formats standardized, gaps flagged — before any modelling runs.

Score

Predictive models append scores, capacity ranges and risk flags to every record.

Refresh

Updates keep arriving, so the picture stays current instead of ageing in a report.

Request your data health check

“Data is currency. But like any currency, it yields zero return if left sitting in a vault.”
David Galvin, Decision Intelligence Lead

A score is only useful if someone acts on it. That is where the consulting side comes in — see how strategy turns scores into gifts.

Ready to see what your database is hiding?

Let us run a preliminary analysis on your current database to identify immediate low-hanging major gift opportunities.