Digital Canvassing
With mapping, we can canvas a geographical area via digital advertising without knocking on doors or passing out flyers.
Hyper-targeted advertising
Knowing who to ask
is only half the work
Predictive analytics tells you which supporters are ready. Hyper-targeted advertising puts your message in front of them — and in front of the households most likely to become supporters — through digital advertising and direct mail.
How the two halves fit
Data mining first, then outreach
“We look at your data and tell you where the revenue is. Then we make sure the right people actually see the ask.”Tracey Wiseman, Strategic Fundraising Leader
What it covers
Six ways to reach the right audience
Delivered with David Galvin, lead reseller for El Toro, whose platform powers the targeting behind each of these.
Advanced Analytics
Extrapolate data based upon human intent, ensuring the cultivation is reaching the right audiences.
CRM Enrichment
Enhance your donor data by integrating engagement metrics and household demographics.
Targeted Ad Serving Platform
Deliver precise ads to the right audience with our data-driven platform.
Donor Info and Insights
Unlock donor data to understand and connect.
Web-to-Home
Identifies anonymous website visitors and delivers personalized direct mail to their homes without relying on cookies.
In practice
The same discipline, pointed outward
Nothing here replaces the relationship. It decides who is worth starting one with, and spares your team the cost of reaching everyone else.
Define
Who you want to reach — a neighbourhood, a giving profile, people already showing interest in your cause.
Step 01Reach
Your message reaches them where they already are — as digital advertising, as direct mail, or both together.
Step 02Measure
What came back, from which audience — so the next campaign starts better informed than the last.
Step 03
Find them before someone else does
Fifteen minutes with Tracey and David to see what your data says, and who your next campaign should be reaching.