Digital Canvassing
With mapping, we can canvas a geographical area via digital advertising without knocking on doors or passing out flyers.
Hyper-targeted advertising
Knowing who to ask
is only half the work
The data tells you which supporters are ready. Hyper-targeted advertising puts your message in front of the households most likely to become supporters — through digital advertising and direct mail.
Hyper-target marketing is an advanced advertising strategy that uses data and user behavior to reach narrow, specific audience groups instead of a large general crowd.
How the two halves fit
Data mining first, then outreach
“We look at your data and tell you where the revenue is. Then we make sure the right people actually see the ask.”Tracey Wiseman, Strategic Fundraising Leader
What it covers
Three ways to reach the right audience
Hyper-targeted Direct Mail
Transform traditional direct mail from a broad gamble into a precise, automated revenue engine. By pairing predictive modeling with real-time digital intent data, you can automatically trigger customized mailers the exact moment a prospect shows interest.
Targeted Ad Serving Platform
Deliver precise ads to the right audience with our data-driven platform.
In practice
The same discipline, pointed outward
Nothing here replaces the relationship. It decides who is worth starting one with, and spares your team the cost of reaching everyone else.
Define
Who you want to reach — a neighbourhood, a giving profile, people already showing interest in your cause.
Step 01Reach
Your message reaches them where they already are — as digital advertising, as direct mail, or both together.
Step 02Measure
What came back, from which audience — so the next campaign starts better informed than the last.
Step 03Before you ask
The question this page raises
Is using donor data for predictive targeting ethically sound and compliant with privacy laws?
Data ethics and security are central to this framework. We work exclusively with
aggregated, anonymized, and privacy-compliant datasets, adhering strictly to GDPR,
CCPA, and donor privacy standards. Furthermore, when we upload prospect cohorts to
media platforms like Meta or LinkedIn, the data is heavily encrypted and hashed.
We never sell donor information.
Fifteen minutes with Tracey and David to see what your data says, and who your next campaign should be reaching.